The Betty Crocker Brownie Mix

©Judie Lynne 2017
Brownie mix from Betty Crocker. The package clearly states instructions for a 13×9 pan. We went with 8×8. Imagine how much more flimsy it’d be if a 13×9 pan were used.

In an effort to steer clear of the bots generated by the company’s reputation management software (yes, that is really a thing. Google it for more information.) on Facebook and Twitter, I am documenting this in my blog and hope the word gets around through other means. No amount of free coupons can erase a company’s underlying devious tactics for a hopeful, profitable happy ending.

The package is concise in terms of servings. It is specifically designed for a 13 x 9 baking pan. It comes pre-mixed, and the only ingredients to be added are oil, egg, and water.

For those who have been using mixes for years (be it Betty Crocker or Duncan Hines), we know that the temperature of the egg doesn’t make a huge difference for pre-made cake or brownie mixes (or maybe it does. If you take it to that extreme, you’re an outright prude. You’re already using a pre-made mix). Yet, the end result would indicate otherwise. This brownie mix barely met the specifications of an 8 x 8 baking dish.

While I realize you might be thinking that I am doing this exclusively for show, that I may be excluding other factors (like not using the entire mix) and that my goal is to extract millions of dollars from the company for domestic and culinary emotional trauma, I invite you to test for yourself, and/or seek other examples of manufacturers ripping off consumers.

Let’s start with potato chips. Recount the number of times you’ve purchased a bag of chips to find half the bag filled with air.

Same for cereal.

If you’re feeling extra spunky, bake a package of Betty Crocker brownie mix, and be sure to follow the instructions for a 13 x 9 pan. Observe the end result. Was it extra flimsy? If it was, then suffice to say, Duncan Hines is ripping you off by way of deceptive marketing and advertising. Like the majority of food manufacturers, they are using less ingredients but charge you more on the grounds that Joe Q. Public won’t know the difference.

This practice has become the norm (across manufacturers in almost every industry, but food especially) so that CEO’s continue to get their plentiful quarterly bonuses.

I’m lying?


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